Rob Canales

Rob Canales is the Co-Founder and Chief Executive Officer of Roka Sports, Inc., a company he established in 2013 alongside co-founder Kurt Spenser. Roka began as a project aimed at creating better wetsuits for triathletes, evolving into a prominent brand known for its high-performance apparel and equipment tailored for swimming, running, and cycling enthusiasts.124

Educational Background

Canales holds an AB degree in History from Stanford University and a JD degree with honors from The University of Texas School of Law. His educational background has equipped him with a diverse skill set that he has applied throughout his career.23

Professional Journey

Before founding Roka, Canales gained extensive experience in various roles from 2001 to 2013, which contributed to his leadership capabilities. Under his guidance, Roka has transitioned from a "hobby company" to an innovative brand that emphasizes both technical performance and aesthetic appeal in its products. Canales emphasizes the importance of creating gear that is not only functional but also visually appealing to attract a broader audience beyond just triathletes.12

Vision and Impact

Canales aims to foster long-term relationships with customers by providing high-quality gear across different price points, making the sport more accessible to amateurs. His leadership style focuses on integrating feedback from athletes into the product development process, ensuring that Roka's offerings meet the rigorous demands of competitive sports.12

In summary, Rob Canales is a dynamic leader in the sports industry, leveraging his background in law and history to drive innovation at Roka Sports, while also promoting inclusivity within the triathlon community.