Rob Birgfeld

Rob Birgfeld is a seasoned marketing professional currently serving as the Executive Vice President and Chief Marketing Officer at ICBA (Independent Community Bankers of America).1 He has held this position since March 2020 and is based in the Washington DC-Baltimore Area.1

Professional Background

Rob's career at ICBA has been marked by his dedication to community banking and marketing. He has been actively involved in various ICBA initiatives, including:

• Speaking at the ICBA Community Bank Marketing Seminar, where he engaged with passionate marketers in the community banking sector.2
• Participating in ICBA LIVE events, where he encouraged community bankers to join the Capital Summit to advocate for meaningful policy changes in Washington.6

Expertise and Focus

Rob's work primarily revolves around promoting community banking and its impact on local economies. He has shared insights such as:

• Community banks represent 90% of insured institutions nationwide.
• These banks hold $3.31 trillion in assets across 32,571 branches.4

His posts often highlight the unique role of community banks in serving their customers and making lasting impacts on the communities they serve.3

Social Media Presence

Rob maintains an active presence on social media platforms:

• On LinkedIn, his username is robbirgfeld, where he regularly shares updates about community banking and ICBA initiatives.1234
• On Twitter (X), he uses the handle @robbirgfeld, describing himself as someone who's "trying to listen more than I talk" and often uses the hashtag #banklocally.57

Rob Birgfeld's career demonstrates a strong commitment to the community banking sector, with a focus on marketing, advocacy, and highlighting the importance of local banking institutions in the broader financial landscape.