Rob Auger

Rob Auger is a digital media leader with extensive experience in ad tech and operations. He studied Communication and Media Studies at Worcester State University and has held various positions at Digitas North America, where he currently serves as the Boston Media Lead and North American Head of Media Technology. Prior to this role, he served as the North American Lead, Senior Vice President, VP/Group Director, and VP/Director of Media Technology, as well as Associate Director of Media Operations & Technology. Before Digitas, Rob worked at Monster, where he held various positions, including Supervisor of Brand & Recruitment Campaign Management and Team Lead of Recruitment Campaign Management. Rob began his career as a Public Relations & Advertising Intern at CLM Media.

Rob's expertise lies in digital media, ad tech, and operations. He has a strong skill set in media planning, buying, and optimization, programmatic advertising, data management, and team management. Rob has a keen interest in the intersection of technology and media, and how advancements in technology are shaping the way we consume and engage with media.