Roanne Lee

Roanne Lee is a seasoned professional with over ten years of experience in digital growth, currently serving as the Senior Vice President of Growth Marketing at Forge. In this role, she spearheads Acquisition and Retention programs across multiple channels and markets, utilizing data-driven strategies to drive growth and engagement for clients and partners.

Prior to her current position, Roanne held key roles at Media.Monks and MightyHive, where she played instrumental roles in launching and leading global loyalty and CRM consulting practices. Her expertise extends to areas such as online advertising, new business development, enterprise relationship management, CRM, loyalty, retention, and analytics, with a proven track record of delivering successful outcomes for renowned clients.

Roanne holds a Bachelor of Science degree in Business Administration, with a focus on Finance and International Business, from Georgetown University. She also studied at ESCI School of Business at Universitat Pompeu Fabra, enhancing her business acumen and global perspective.

Active in the industry, Roanne has contributed significantly to various organizations, including serving as a Board Member at Venture for America and holding positions in growth marketing, CRM, business development, and account operations at reputable companies.

Her skills span a wide range of platforms and tools such as Google Ads, Facebook Ads, LinkedIn, Salesforce, HubSpot, and Adobe Marketing Cloud, showcasing her versatility and proficiency in leveraging technology for business growth and client success.