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Ryan Lohnes
Account Manager, Sports Marketing at BDA, Inc.
Professional Background
With a robust career spanning over a decade in the sports marketing and business management sector, this professional has an extensive history of impactful roles in various well-known sports organizations and companies. Currently serving as an Account Manager in Sports Marketing at BDA, Inc., he brings a wealth of experience and a solutions-oriented mindset to the table. His ability to cultivate strong relationships with clients and partners sets him apart in the competitive landscape of sports marketing.
Prior to his tenure at BDA, he held a number of pivotal roles that honed his skills in sales, marketing, and event management. Notably, as the Premium Sales Manager at the STAPLES Center under AEG, he played a critical part in driving ticket sales and enhancing the overall guest experience at one of the busiest arenas globally. His contribution was instrumental in developing premium seating options that catered to high-profile events, ensuring a memorable experience for attendees.
He also showcased his versatility as an Account Manager for the Jacksonville Jaguars, where he developed tailored marketing strategies that not only increased fan engagement but also boosted ticket sales and brand loyalty. His experience extends beyond single entities to a broader scope, as he took on the role of Area Manager during Super Bowl XLIII with Party Planners. In this capacity, he expertly managed the NFL Experience, delivering a high-energy and engaging fan interaction at one of the sports industry's pinnacle events.
In enriching his career, he has also worked as a Research Assistant at SportsBusiness Journal, contributing insightful analysis and support to the publication as it navigated the ever-evolving landscape of sports business.
Alongside his prominent roles, he has embraced opportunities for continuous growth in the sports field, which includes being a Graduate Assistant at the Charlotte 49ers Athletic Department at UNC Charlotte. Here, he played an essential role in supporting athletic operations while cultivating a deep understanding of the inner workings of college sports.
His background is further complemented by positions as a Sales & Marketing Specialist at Lulu.com and Management Consultant for Ticket Sales at Manchester Wolves, showcasing his ability to apply his knowledge and skills across various marketing and sales contexts. Early in his career, he gained valuable experience as an Account Executive for the Hamilton Tiger-Cats Football Club and as an Event Manager for the NBA Jam Session with Match Marketing Group, where he honed his event planning and management skills.
Additionally, his foundational experience in sports began with an internship in Media Relations at the Toronto Raptors, where he laid the groundwork for a promising career in sports marketing and management.
Education and Achievements
The educational background of this professional is equally impressive, reflecting a strong commitment to developing knowledge and competencies in business and sport administration. He earned a Master of Business Administration (MBA) from the prestigious University of North Carolina at Charlotte. This advanced degree provided him with a comprehensive understanding of key business principles, strategic management, and leadership in competitive environments.
Before pursuing his MBA, he achieved an Honors Bachelor of Commerce in Sports Administration at Laurentian University, equipping him with foundational skills in finance, marketing, and the unique dynamics inherent in the sports industry. This combination of hands-on experience and formal education has empowered him to lead innovative marketing strategies effectively.
Achievements
Throughout his career, he has achieved numerous milestones that speak to his professional acumen and dedication to the sports marketing industry. His ability to generate revenue growth and enhance fan engagements in multiple sports settings has made him an invaluable asset in every organization he has been a part of. His innovative approach to account management at BDA, Inc, for instance, showcases his ability to leverage market trends to drive results for clients.
His leadership during high-stakes events, like the Super Bowl XLIII, not only illustrates his abilities but also his capacity to thrive in high-pressure situations while delivering exceptional service and results.
With each role, he has consistently demonstrated a commitment to excellence and a passion for sports marketing, which has been reflected in the lasting relationships he has built with clients and sponsors. Overall, this professional blends a dynamic education background with years of multifaceted industry experience, making him a successful figure within sports marketing and management.
tags':['Sports Marketing','Account Manager','BDA Inc.','Sales Manager','STAPLES Center','Jacksonville Jaguars','NFL Experience','Sports Administration','MBA','Laurentian University','Charlotte 49ers','SportsBusiness Journal','Event Management','Toronto Raptors','Media Relations'],
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