Ritu Fotedar (She/Her)

Strategy and Insights | Consumer Voice | Data driven | Storytelling

A Brand, media and communications specialist, worked extensively with brands across different regions and categories. My experience includes the following:

Creating integrated strategies for brands, in order to assist clients in improving their brand performance through communication optimization and delivering on marketing KPIs.
Overall account management and achieving business targets with vision of overall regional business performance. Including working towards, building revenue pipeline focusing on business development initiatives.
Owning and driving strategic projects that drive business growth.
Responsible for retention and growth of talent in the team. Identify unique capability of each individual and leverage it for teams, projects and the organization.
Worked extensively with brands across various industries - Telecom, FMCG, E-commerce, Auto, Durables.
Special projects undertaken and interests: o Neuroscience, using behavioral data and refining communications and content. Member of core committee working on the initiative rolling out the program at an office level. o Brands and their Influence. Multi country study on ‘Most Influential Brands’ across different continents managed and delivered. o Learnings and Case Studies. Received award for Most Impactful Business Impact- AMAP region at Kantar Millward Brown.