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Ritoban Mukherjee
Inbound marketer & content journalist helping SaaS startups use organic channels to boost their MRR
Ritoban Mukherjee is a seasoned journalist and content strategist, currently serving as the Founder of Nutgraf, a content marketing agency focused on assisting SaaS startups in enhancing their marketing efforts through organic channels. His professional journey began in investigative journalism, contributing to notable publications such as Quartz and Medium, where he developed strong storytelling and research skills.1
Professional Background
- Content Strategy: Ritoban transitioned from journalism to content marketing, leveraging his investigative background to create compelling narratives for various companies. He has worked with organizations like DreamHost, Martian Labs, and Sendbird, honing his expertise in developing effective content strategies.1
- Clientele: His agency, Nutgraf, has collaborated with prominent SaaS companies including Glide, Superhuman, and Kubera, focusing on delivering high-quality, goal-oriented content that aligns with clients' marketing strategies.1
Skills and Expertise
- Content Marketing: Ritoban specializes in crafting hyper-relevant content through extensive customer research and SEO techniques. His approach often involves insightful interviews with subject matter experts to ensure the content resonates with the target audience.
- Industry Focus: While Nutgraf primarily targets no-code SaaS businesses, Ritoban's strategies are adaptable across various B2B and B2C sectors.2
Online Presence
Ritoban is active on LinkedIn under the username kosmodrone, where he shares insights about content marketing and updates related to Nutgraf's initiatives.3 His commitment to driving growth through effective content strategies has established him as a sought-after expert in the industry.