Rita Yang

Rita Yang is a passionate advocate for engaging people in meaningful causes through storytelling and social media, driven by the belief that conviction is key in persuasion.

Her approach to communication strategy is guided by three fundamental principles: setting clear measurable goals, nurturing deep empathy for the audience, and promoting simplicity in messaging.

With a strong sense of purpose and resilience, Rita applies her strategic communication skills not only in her professional life but in all aspects of life.

Beyond her expertise in communication, Rita's interests span across diverse fields including interaction design, behavioral psychology, career and personal development, as well as technology and innovation for social good.

Originally from a small town in China, Rita holds a Master's degree in Intercultural Communication from the University of Pennsylvania, a Bachelor's degree in English and Education from Guangdong University of Foreign Studies, and she also studied English Literature at The Hong Kong Institute of Education.

In her professional journey, Rita has held key roles such as Senior Marketing Manager at GGV Capital, Marketing Lead at IDEO, Manager of Marketing and Communications at 青年成就 (Junior Achievement China), Digital Content Specialist at the World Economic Forum, Digital Strategy Associate at UNICEF, and Communications Consultant at the United Nations Millennium Campaign.

Rita Yang's expertise and experiences have equipped her with a unique blend of skills that make her a valuable asset in the realms of marketing, communication strategy, and social innovation.