Rita Parada

Rita Parada is a seasoned professional specializing in human-centered research in international settings, with a keen interest in emerging markets. Her expertise spans strategic and exploratory research projects, translating observations into actionable insights, defining design directions, and identifying new opportunities.

With a background in interaction design, Rita has worked extensively on innovative products incorporating hardware, software, and service components. Her experience includes leading end-to-end research and design activities across various international markets, product design lifecycle stages, and mobile technology sectors globally.

Furthermore, Rita's academic background in socio-cultural anthropology fuels her interest in examining the interplay between culture, technology, and design concerning social trends, communication, and environments. She is particularly intrigued by themes such as immigration, identity, and cross-cultural representation.

Rita's educational journey includes studying socio-cultural anthropology at San Francisco State University, electronic communication design at Emily Carr University of Art and Design, design art and graphic design at Concordia University, and specializing in trading commodities at Debreceni Egyetem.

Throughout her career, Rita has held various roles at renowned organizations, such as Facebook, Twitter, Stanford University's d.school, Nokia, and UniverCidade in Rio de Janeiro, Brazil. Her diverse cultural experiences in Europe, the Middle East, North Africa, Asia, Canada, and the USA have enriched her global perspective and enriched her research methodology.

Rita has also shared her expertise as a coach, mentor, and design manager in several institutions, reflecting her commitment to fostering innovation and design excellence.

Her proficiency in research, design, and user experience coupled with a deep understanding of mobile technology users worldwide positions Rita Parada as a respected figure in the field of human-centered research and interaction design.