Rita Katona

Rita Katona is a seasoned professional with extensive experience in growth strategies, particularly within startup environments. She is currently a Growth Specialist at ZOLLHOF – Tech Incubator, where she focuses on fostering innovation and business development.

Professional Background

Rita has over a decade of experience in various roles related to business development, marketing, and sales. Before her role at ZOLLHOF, she served as the Chief Brand & Innovation Officer at So Good So You, a company she co-founded in 2014. Under her leadership, the brand became known for its plant-based functional beverages and foods, emphasizing health and sustainability.1

Her previous positions include:

• Director of Merchandising at Brandless, Inc.
• Senior Global Sourcing Manager at Target
• Various buying and planning roles at HSN, where she developed her expertise in consumer goods.1

Education and Skills

Rita holds a Bachelor’s degree in International Business from the University of South Florida. She is fluent in multiple languages, including German, Spanish, and Hungarian, which enhances her ability to operate in diverse markets.1

Rita's work is characterized by her strategic vision and passion for innovation, making her a valuable asset in the tech and startup ecosystem.