Rita Almeida

Rita Almeida is a dedicated professional with a strong background in data analysis and consumer insights, currently employed at Sonae MC in the Retail sector.

With a diverse work history that includes roles in prominent organizations such as Danone and CandidTails, Rita has honed her skills in sales, marketing, and strategic decision-making.

Passionate about understanding consumer behavior, Rita has also served as the Chief Financial Officer (CFO) at MOVE, a non-governmental organization (NGO), showcasing her commitment to social causes.

Rita's educational journey includes a Master's degree in Management with a focus on Sales and Marketing from IE Business School, a Bachelor's degree in Business Administration from Católica Lisbon School of Business and Economics, as well as studies in Law at Universidade Católica Portuguesa and an IB Diploma from Oeiras International School.

Her international upbringing and proficiency in multiple languages further enhance her ability to thrive in diverse environments and connect with a wide range of stakeholders.

Rita's prior roles as CFO, Project Manager, Global Dairy Strategy & Insights professional, Sales & Marketing specialist, and Entrepreneurship Consultant underscore her versatility and adaptability in various organizational settings.

Her expertise in business analytics, strategy development, and project management positions her as a valuable asset in driving forward-thinking initiatives.

Constantly seeking growth opportunities, Rita remains committed to continuous learning and staying abreast of industry trends to make informed decisions that positively impact products and brands.

With an impressive track record in both corporate and non-profit sectors, Rita Almeida embodies a well-rounded professional dedicated to making a difference through data-driven strategies and consumer-centric approaches.