Rinee Shah

Rinee Shah is a prominent Creative Director and Illustrator, currently recognized for her innovative work with Oatly, where she has been instrumental in leading creative projects in North America. Her approach often embraces non-traditional marketing strategies, which include unique campaigns like the "Emotional Support Hotline" and limited-edition upcycled fashion drops.15

Background and Career

• Education: Rinee graduated from the University of California, San Diego, where she studied Media Art.4
• Early Career: She began her career in design and video editing at notable agencies such as Wieden + Kennedy, where she worked on campaigns for major brands like Nike and Coca-Cola.4
• Creative Achievements: Rinee has directed various creative projects, including Snapchat’s first global TV campaign and a web series for Spotify titled "The Game Plan," which helped artists navigate the music industry.24 She has also published three illustrated books, one of which, LOL 101: A Kid’s Guide to Writing Jokes, became a bestseller.35

Notable Projects at Oatly

At Oatly, Rinee's work is characterized by its humor and irreverence. She emphasizes creativity that stands out from conventional marketing approaches. Some of her notable projects include:

• "Will It Swap?": An episodic cooking show featuring unconventional chefs.
• "Oatly Emotional Support Hotline": A campaign designed to connect with consumers in a humorous way.15

Recognition

Rinee Shah was honored as one of Ad Age's 40 Under 40 in 2023, highlighting her impact on the advertising industry through her creative endeavors.23 Her work not only reflects her artistic skills but also her ability to connect with audiences in engaging and memorable ways.

In summary, Rinee Shah is a dynamic figure in the creative landscape, known for her innovative campaigns at Oatly and her contributions to the fields of illustration and comedy.