Rima Jabbour

Rima Jabbour, Marketing Operations Manager at Paradigm

Rima Jabbour is a Salesforce Administrator and Marketing Operations Manager based in the Greater Chicago Area.1 She has expertise in CRM optimization, process optimization, and project management.1

Professional Experience

• Marketing Operations Manager at Paradigm (September 2023 - January 2024)

  • Enhanced and managed websites, Salesforce.com, and marketing automation tools for four distinct Software as Service products, leading to a 20% surge in website traffic and a 15% enhancement in lead conversion rates.1
  • Devised and implemented a marketing strategy to integrate the Active Campaign marketing automation tool, resulting in improved lead generation and nurturing.1
  • Utilized social media analytical data and metrics to measure effectiveness.1
  • Developed communications and customer engagement strategies, including contests and giveaways, to enhance brand awareness and drive traffic to our website.1
  • Maintained industry relationships via conferences and social media including management and editing third-party resources to develop engaging content.1

• Promotions Coordinator at Moody Radio (January 2014 - June 2016)

  • Wrote and scheduled distribution of monthly e-newsletter to 9,000 subscribers, executed promotional events, including on-air copy, contest rules, and on-site event presentation.1
  • Expedited distribution for over 300 radio premiums every month.1
  • Managed a strong, growing, visible social media presence on Facebook and Twitter.1
  • Executed on-air and social media contests, including writing contest copy, contacting winners, and distributing prizes.1

Education

• Bachelor of Arts (B.A.), Communication and Media Studies from Moody Bible Institute (2013 - 2016)1
• Associate of Arts (A.A.) from Oakton Community College (2009 - 2013)1