Riley Rojas

Riley Rojas is a 23-year-old product manager at Meta (formerly Facebook) who gained attention for her "day in the life" TikTok video.1 She joined Meta as a product manager in January 2021 after graduating from the University of California.23 Rojas describes herself as a "3x entrepreneur turned tech PM" focused on delivering next-generation products.2

Prior to joining Meta, Rojas had a background in political science and studied extensively to transition into the tech industry.4 She moved to Menlo Park in January 2021 to start her full-time role as a Product Manager at Facebook (now Meta), working on high-priority products.3

Rojas's TikTok video, which showcased her daily routine at Meta, sparked controversy and criticism. Some viewers perceived her workday as unproductive, with comments suggesting she "drinks coffee all day while doing 0 work".1 The video went viral, garnering over 3.4 million views on Twitter, and led to discussions about work culture in Silicon Valley tech companies.1

On her social media, Rojas positions herself as an influencer for young professionals, stating that content creators like herself have "the utmost power to influence how young people view corporate life".1 She currently uses her platform to give advice on career development, college life, and personal growth.5