Riley James

Riley James, Founder & CEO at SuperAPI

Riley James is the Founder and CEO of SuperAPI, a company that builds APIs for developers to manage superannuation and consumer services for employees to manage their super choices.123 He co-founded SuperAPI with Ben Styles and Sam Richardson.5

James has a background in technology, having previously co-founded the first embedded fantasy sports platform for Starcraft in 2011.1 He later drove forward Xero's Australian App Ecosystem through API integration and strong partnerships.1

In 2017, James created SuperChoiceForm.com.au to help employees complete their super obligations.1 This experience led him to found SuperAPI in order to create better APIs for interacting with super and give HR & payroll software an easy way to embed super within their existing products.1

As CEO, James is a strong advocate for access and transparency in the superannuation industry.1 He believes that a healthy development ecosystem is critical for enabling innovation that will drive better member outcomes for Australians.1

In 2023, SuperAPI raised $1 million in funding to support its expansion plans under James' leadership.5 The company's approach to improving employee onboarding highlights the potential of AI and automation in revolutionizing HR processes.4