Rikard Lundberg is an expert in the pop-up retail industry, with over 500 successful store establishments across the Scandinavian countries under his belt. As the CEO of Pop Up Agency, he is a renowned speaker on topics relating to pop-up retail, shopping behavior, and the survival of the retail industry. Rikard also has extensive experience in shopping center and real estate management, having managed several shopping centers and areas in Sweden. With a long history of retail leadership, he excels at leading change and development in his teams and areas of responsibility. He has a creative mind for finding innovative solutions to both small and major problems and bringing a rock n roll element to the process. Rikard's educational background includes studies in business administration, organization, and entrepreneurship at several universities, including Karlstads universitet and Ajou University in South Korea. He is the founder and CEO of Pop Up Agency, former co-founder at Lunsch AB, and has held various managerial positions at companies such as Swedavia AB and Jones Lang LaSalle.