Ricki Askin

Ricki Askin is a global music executive currently serving as the Global Head of Music Brand Partnerships at TikTok.1 She has a strong background in music supervision and licensing, and is known for her expertise in brand partnerships within the music industry.1

Career at TikTok

Askin has been with TikTok for over two years, joining the company in 2021.4 In her role, she oversees music solutions for TikTok's global sales organization as part of the Commercial Music & Creative Licensing team.3 Her responsibilities include developing and implementing strategies for integrating music into brand partnerships on the platform.

Professional Background

Before joining TikTok, Askin had a diverse career in the music industry:

• She previously worked at VICE and MTV, gaining experience in various aspects of the music business.4
• Askin also had a stint at Billboard, further broadening her industry knowledge.4

Education and Early Career

Ricki Askin is an alumna of Muhlenberg College, graduating in 2004.2 After graduation, she embarked on a career journey focused on music supervision and licensing, which eventually led her to her current position at TikTok.2

Industry Recognition

Askin's expertise in the field has been recognized by her peers. She has served as a jury member for the Clio Awards, a prestigious event in the creative industry5, demonstrating her influence and respected status in the music and advertising sectors.

Ricki Askin's role at TikTok involves bridging the gap between music, brands, and the platform's innovative short-form video format, making her a key figure in the evolving landscape of digital music promotion and brand partnerships.