Rick Waldron

Rick Waldron is a Principal, Executive Coach, and Advisor at Horizon Arc, based in the Portland, Oregon Metropolitan Area. He specializes in enterprise innovation and new business creation, focusing on fostering an entrepreneurial spirit within organizations. His professional background includes significant experience with major technology and consumer brands, including Nike and Intel, where he developed teams and capabilities that drive innovation and growth.1

Waldron emphasizes the importance of a holistic approach to innovation, encouraging leaders to adopt an entrepreneurial mindset throughout their organizations. He advises leaders to clarify their definitions of success and develop comprehensive strategies that encompass all aspects of their operations. This includes engaging with experts and peers to learn from their experiences in navigating challenges.1

Additionally, Waldron is committed to helping organizations operate with the agility and mindset of startups, particularly in areas characterized by uncertainty and exploration. He advocates for applied strategy work, which translates high-level objectives into actionable steps, enabling companies to effectively navigate the complexities of innovation.12