Rick Speciale

Rick Speciale is the Marketing Director at MyCMO, based in Cammeray, New South Wales, Australia. He has held this position since June 2009. In his role, he manages a team that provides executive board advisory services, digital and direct marketing strategies, and analytics for various clients, helping them leverage online channels for revenue growth. He has experience implementing web analytics platforms and has worked with notable clients such as Fairfax Media and Nova Entertainment.12

Professional Background

Rick has a diverse background in marketing, having previously served as Marketing Director for News Corporation from 2004 to 2009. His earlier roles include consulting positions in the financial accounting sector and B2B banking, as well as a senior marketing analyst role at Scudder Investments. He holds an MBA in Marketing and Finance from the University of Connecticut and a Bachelor of Arts in Political Science and English Literature from Skidmore College.23

Key Achievements

Throughout his career, Rick has successfully developed marketing strategies that have led to favorable financial outcomes for various organizations, including the implementation of loyalty programs and CRM applications. He is also recognized for his contributions to media buying and management, enhancing lead generation through improved analytics and accountability.2