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Rick Parrish
Vice President and Principal Analyst, Customer Obsession and Customer Experience, at Forrester Research
Rick Parrish is a Vice President and Principal Analyst at Forrester, specializing in Customer Experience and Customer Obsession.
With a Ph.D. in Political Science from the University of Wisconsin-Madison and a BA in Political Science and Philosophy from Loyola University New Orleans, Rick has a strong academic background.
Rick's expertise lies in conducting research aimed at helping organizations, both in the private sector and government, prioritize customers to foster mutually beneficial relationships.
He is known for his coordination of Forrester's research on customer obsession, advocating for customer-centric strategies.
Rick's work has garnered attention and been featured in prominent publications such as The Wall Street Journal, Forbes, CMO.com, and CIO, among others.
Prior to his current role, Rick held positions as a Principal Customer Experience Analyst at Forrester, an Intelligence Analyst and Manager at the Central Intelligence Agency, and the Director of the Political Science Graduate Program at West Texas A&M University.
