Rick Martin

Rick Martin is a highly experienced software professional with extensive knowledge of the worldwide software marketplace. His specialties include software market, IBM ELA, managing a high impact team, negotiation, and financing. He has a strong understanding of software accounting, international implications, software compliance, and packaging pricing. Rick has studied business at Indiana University and received an MBA in finance from the same institute.

Rick has worked with IBM for over two decades, playing various roles, including Internal Consultant for Enterprise Sales Channel Integration and Service Provider Strategy, Vice President for Enterprise Sales and Licensing, North America-Enterprise Sales Channel Integration, and SWG Worldwide. He is also an expert in integrating software enterprise sales into channel infrastructure and service providers.

A natural decision-maker, Rick has practical experience in applying Game Theory and Behavioral Economics in the workplace and life. He is focused on cross-functionally growing, developing, and improving the underlying internal processes, interactions, and infrastructure for IBM's Enterprise License Agreement (ELA) and other software license offerings.