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Rick Haskins
EVP at CW
Rick Haskins is a high-ranking executive at The CW television network. He currently holds the position of President of Streaming and Chief Branding Officer at The CW.45 In this role, Haskins oversees all of the network's branding, marketing, and promotion efforts.1
Career at The CW
Haskins has been with The CW for several years, steadily advancing through the ranks:
- Initially, he served as Executive Vice President of Marketing and Brand Strategy.23
- In January 2020, he was promoted to his current position, which expanded his responsibilities to include strategy and distribution of streaming platforms.46
Responsibilities
In his role, Haskins is responsible for:
- Overseeing The CW's branding and promotion
- Managing marketing strategies
- Directing the network's streaming initiatives
- Handling distribution of streaming platforms
Experience and Expertise
Haskins is considered a veteran in the television industry, particularly in the areas of marketing and branding. His expertise extends to:
- Television network branding
- Marketing strategies for broadcast and streaming content
- Understanding and leveraging social media platforms like Twitter for promotion3
Rick Haskins' long-standing career at The CW and his promotion to a leadership role in streaming reflect the network's recognition of his skills and the increasing importance of streaming services in the television landscape.
