Rick Garcia

Rick Garcia is the Director of Digital Advertising at HarperCollins Publishers, one of the largest consumer book publishers in the world.12 He has held this position since March 2021.34

Career Background

Rick's journey in the publishing industry began during his college years:

• He interned at a public relations firm that supported book publishers with publicity radio tours and digital advertising projects.1
• Later, he interned in the digital marketing department at Simon & Schuster, which sparked his passion for the publishing industry.1

Prior to joining HarperCollins, Rick held positions in digital marketing and advertising at Penguin Random House and MLB (Major League Baseball).14

Current Role at HarperCollins

As Director of Digital Advertising, Rick's responsibilities include:

• Overseeing digital advertising operations for HarperCollins' U.S. adult publishing imprints.1
• Collaborating with publishing and sales teams to develop and execute advertising campaigns for authors and their books.1
• Managing the company's advertising analytics tools.1
• Tracking and analyzing performance across all advertising campaigns.1
• Providing guidance on optimization tactics and best practices.1
• Advising North American divisions of HarperCollins on advertising technology initiatives.1

Rick recently helped implement HarperCollins' first programmatic advertising operations process.1

Education

Rick Garcia is an alumnus of Mount Saint Vincent, graduating in 2010.1 During his time at the university, he initially pursued finance but later shifted his focus to marketing and advertising.1

Rick's LinkedIn username is rickgarcia33, as mentioned in the query.5