Rick Wittenbraker

Rick E. Wittenbraker is a prominent figure in the outdoor apparel industry, currently serving as the Chief Marketing Officer (CMO) at Howler Brothers, an Austin-based outdoor apparel company.12

Career Background

Rick's career path has been diverse and interesting:

• He began his professional journey in traditional business sectors like finance and sales after graduating from the University of Texas at Austin.1
• In 2009, he joined Yeti, the well-known cooler company, where he eventually became the VP of Marketing.1
• At Yeti, Rick played a crucial role in developing the company's innovative brand-building approach through unique storytelling techniques.1
• He later transitioned to Howler Brothers, applying his brand-building expertise to expand what is now known as "The Howlerverse".1

Role at Howler Brothers

As CMO of Howler Brothers, Rick is responsible for:

• Overseeing the marketing strategies for the company's unique, stylish, and functional outdoor clothing.1
• Maintaining the brand's identity while balancing business growth.1
• Focusing on creating authentic, original brand experiences.1

Personal Interests and Philosophy

Rick is deeply passionate about the outdoors:

• Fishing, particularly fly fishing, is his primary passion.2
• He believes in the importance of learning and understanding various aspects of nature, including plants, weather patterns, and tides.2
• Rick emphasizes the value of shared experiences and the journey itself over just achieving goals or getting trophies.2

Influence and Mentorship

Rick is known for his generosity and willingness to help others:

• He has mentored numerous creatives and entrepreneurs, offering his expertise without expecting anything in return.1
• His approach to marketing and brand-building has inspired many in the industry.1

Personal Life

• Rick is a father of three and actively shares his love for the outdoors with his children.2
• He is bilingual, with native or bilingual proficiency in both English and Spanish.3

Rick Wittenbraker's LinkedIn username is rickwitt, as mentioned in the query.