Rick Corrado

Rick Corrado is the Co-Founder and CEO of The Four Cups (T4C), a company focused on transforming business practices through collaboration and leadership development.12 With extensive experience in business expansion, mergers and acquisitions, scaling, and executive coaching, Corrado has established himself as a prominent figure in the business world.2

Career Highlights

The Four Cups: Corrado founded The Four Cups in January 2011 and has been serving as its Owner/CEO for over 13 years.2 The company's mission is to guide leaders and businesses to optimize their potential for happiness, sustainability, and impact.1 They focus on four key areas: Profit, People, Purpose, and Performance.2

Keller Williams Virginia: Prior to The Four Cups, Corrado was instrumental in growing Keller Williams Virginia from 17 agents to over 4,000, with annual home sales exceeding $9 billion.2 He served as President and Regional Director, demonstrating his ability to drive aggressive growth and manage large-scale operations.

Other Ventures:

• Investor at Corrado and Associates since 19822
• Former Talk Show Host on Voice America Business, where he interviewed top business minds and shared his expertise2

Expertise and Approach

Corrado is known for his:

1. Financial acumen and strategic consulting
2. Ability to analyze and connect various aspects of business in innovative ways
3. Experience in educating executives, entrepreneurs, and investors on wealth and business strategies
4. Focus on collaborative and human-centered business models

His approach combines business expertise with elements of creativity, drawing from his background in music, dance, and martial arts.1

The Four Cups Methodology

The Four Cups method, developed by Corrado and his partner Faith Green, focuses on:

1. Performance
2. Finance
3. Relationships
4. Purpose

This holistic approach aims to maximize results for highly-motivated companies, organizations, and individuals.1

Rick Corrado's extensive experience, innovative business strategies, and commitment to collaborative leadership have established him as a respected figure in the business world, particularly in the areas of business growth, wealth creation, and leadership development.