Rick Aronstein

Rick Aronstein is the Founder of The Product Practice, with over two decades of experience in product management and recruiting.

He specializes in placing leaders in technology product management, UX, and design across various industries such as Enterprise/SAAS, AI, media, e-commerce, real estate/hospitality, and consumer technology.

Rick has built a strong network and leverages his unique perspective to conduct pragmatic and thoughtful searches, offering an empathetic candidate experience rooted in his own executive roles in technology.

Previously, Rick served as a Partner at True Search, leading executive searches for top consumer and enterprise technology brands, and as the Vice President/Head of Product Recruitment at AC Lion, where he developed their product management practice.

With a background in launching products at prominent media and technology companies like AOL, The New York Times Company, and AltaVista Search, Rick brings a wealth of hands-on experience to his recruitment endeavors.

He holds a Bachelor's degree from the University of Pennsylvania, attended the MBA program at NYU Stern School of Business, and pursued executive coaching and continuing education in areas like User Experience Design and Mobile product strategy.

Rick's professional journey also includes studies in Madrid, Spain, and certifications in Coaching for Transformation from iPEC Coaching.