Richie Yung

Richie Yung is a seasoned professional with over 20 years of experience in Branding, Retail, Distribution, B2C eCommerce, channel management, social media marketing, O2O business formulation, eCommerce operation, and logistics in Hong Kong, China, and the Asia-Pacific region. Currently, he serves as the Chairman at The Asian General Chamber of New Retail, a platform dedicated to connecting Funders, Founders, New Retail Experts, Solution/Services Providers, and Brands/Merchants in the Asian market, particularly focusing on B2C cross-border eCommerce in China. Through ANR, Richie aims to facilitate the digital transformation journey of businesses entering the competitive Chinese market by sharing case studies, strategies, and knowledge exchange between experts in the East and West. With a background in Accounting from the Hong Kong University of Science and Technology, Richie leverages his expertise to help brands penetrate the B2C eCommerce landscape in China using a Multi-Channel Network Approach.