Richard West

Richard West is the Managing Director at Red Flag Alert, a position he has held since 2013. With over 15 years of experience in sales leadership across three continents, West has played a pivotal role in transforming Red Flag Alert from a small startup into a prominent player in business data intelligence and analytics in the UK. His career began in sales, where he honed his skills in various roles, including buying and selling forklift trucks and working in advertising, which helped him develop a strong commercial acumen.12

Under West's leadership, Red Flag Alert has grown significantly, now employing nearly 50 people and achieving substantial revenue milestones, including generating over £20 million in recurring revenue.2 He has been recognized for his contributions to the business community, notably being named one of Insider Media's "42 under 42", which highlights inspirational business figures in the North West of England.2

West's vision for Red Flag Alert includes achieving 100% growth over the next year, emphasizing innovation and adaptability in a challenging market. He is particularly proud of the team he has built and the technological advancements made within the company, such as the transition from Red Flag Two to Red Flag Three, which enhanced their product offerings significantly.12

In addition to his role at Red Flag Alert, West is known for his intense passion and ambition, consistently pushing for excellence and growth within the organization.1