Long Island University

Arc is a creative agency specializing in Web3 strategy, product and visual design, branding, content development, & content marketing.

Andromeda Protocol - Web3 Launch: Oversaw brand development, UX/UI design, marketing, and product strategy and execution for the launch of Andromeda Protocol in the Web3 space.

Eland Bridge - Web3 Launch: Provided creative direction and Web3 consultation for the launch of Eland Bridge, contributing to its successful introduction to the market.

One Hundred Percent (OHP) - Web3 Launch: Led concept development and strategy for OHP in the Web3 domain. Directed all branding and creative efforts, including UX/UI product design.

My role:  Responsible for oversight of all strategy, design, brand building, content marketing and business development for funded startups and established companies. Active studio lead, managing a team of ten full time staff of creatives, technologists, analysts and marketers, plus remote teams in development of web2 & Web3 digital products and services.

Chief Creative Officer (CCO)

The HyperloopTT project is a high-speed intercity transport system utilizing Maglev technology within a low-pressure tube train. This system can achieve a remarkable top speed of 800 miles per hour and accommodate up to 15 million passengers annually.

Successful launch of the award-winning HTT Route Simulator digital marketing experience.

Led the development of digital strategies for the new HyperloopTT website, along with mobile and interactive marketing applications.

Providing continuous consultation to HTT executives, as well as collaboration with creative and technology teams.

Oversight for UX/UI design in both online and offline realms, including digital interfaces to physical signage and wayfinding systems.

hyperlooptt.com

Hyperloop Transportation Technologies, Inc.

Contributor

A creative agency specializing in strategy, design, branding, creative content development, and content marketing.

Tapestry, (Coach / Kate Spade’s) new global brand and online experiences were successfully launched. I led efforts in digital strategy and creative direction.

I provided digital strategy and creative direction for multiple award-winning projects, including Darwin’s Ark and HyperloopTT. 

I played a pivotal role in the launch of Cerberus Capital’s new global brand and online experiences, contributing expertise in digital strategy, creative direction and design.

I organized the "Crypt-On" monthly Web3/Blockchain meet-up in lower Manhattan, NYC. Built & maintained Ethereum mining rig.

I also developed a whitepaper / concept treatment for Rhyze: A first-of-its-kind tokenized rewards program and marketplace.

My role:  Accountable for overseeing all aspects of strategy, design, brand creativity, content marketing, and business development. I actively lead the studio, managing a team composed of creatives, technologists, analysts, and marketers. Coordinate with remote teams to drive creative development of digital products, services, and marketing endeavors.

Men in Grey Suits

Executive Creative Director

FutureBrand is a globally renowned branding firm that specializes in strategy, design, and business transformation.

Successfully launched Machine Zone’s (MZ) new global brand and online experiences. Secured a multi-year engagement through a winning pitch, showcasing prowess in digital strategy and creative direction.

Contributed to strategy and concept development for the pioneering AI-driven "smart agent" technology for the Royal Bank of Canada.

Devised digital marketing and design strategies for IWC watches.

Took the lead in re-envisioning and integrating customer experience, digital product development, and technology into FutureBrand's global creative and strategic practices. This enhancement amplified project outputs and maximized business efficiency.

My role: Oversight of customer experience strategy, brand creative, digital marketing and business dev. Managed teams of creatives, technologists, analysts and marketers.

FutureBrand

A globally recognized digital news organization with a monthly readership exceeding 100 million

Established and led Newsweek Media Group's data-driven product team, overseeing product operations for more than 8 publications and core mobile applications within the organization.

Achieved unprecedented growth in business revenue and executed new business plans to facilitate company-wide expansion.

Spearheaded the redesign and launched five publications, including Newsweek, International Times, Player.One, Fashion Times, and Medical Daily.

Formulated the conceptual strategies and designs for Newsweek and IBTimes' iOS and Android native applications.

Pioneered proprietary advertising and subscription design & technology models that significantly improved in-page user experiences.

Was responsible for the recruitment and management of all product team members, spanning UX/UI and visual designers, digital strategists, product managers, design technologists, data analysts, writers, and architects.

My role: I served as an executive and team leader, assuming comprehensive oversight of product design and development, strategy formulation, brand cultivation, marketing efforts, and advertising initiatives across the organization.

Newsweek Media Group

CXO - Head of Product, Experience 

NorthPoint Digital is an acclaimed organization that excels in delivering scalable technology and design solutions amidst the ever-evolving digital landscape across various platforms.

Crafted award-winning digital experiences for esteemed clients such as University of Penn State, Florida State University, Julliard, ACM, CHKD, OpenView, and Human Rights Watch.

Pioneered the development of Northpoint's internal design & product team while effectively overseeing external contractors & vendors.

Formulating strategic and design solutions for NorthPoint's array of proprietary digital products.

Facilitated the acquisition of Token LLC, a New York-based digital strategy and design firm founded by Richard Pasqua, which was integrated into NorthPoint Digital in October 2013.

My role:  I have held the role of product lead and creative director, maintaining comprehensive oversight of user experience and design aspects across all client projects.

NorthPoint Digital

VP, Creative and User Experience

Siegel+Gale stands as a globally acclaimed branding agency headquartered in New York, renowned for its expertise spanning brand development, brand strategy, design, and customer experience.

Served as the co-founder of Siegel+Gale’s customer experience group, instrumental in constructing strategic internal frameworks. I also undertook the crucial task of recruiting and mentoring top-tier teams encompassing information architects, writers, designers, UI/UX experts, and development professionals across the globe.

Orchestrated successful pitches for Siegel+Gale, translating into substantial project revenue exceeding $15.5 million over five years.

Functioned as the chief creative strategist for the design and execution of Webby Award-winning experiences for online, mobile, and digital television platforms. This accomplishment extended to esteemed global clients like American Express, Du Telco, UArts, SAP, Bloomberg, and Aetna.

Steered the go-to-market strategy for Siegel+Gale’s digital services, playing a pivotal role in new business development.

Established close collaboration with the agency’s founder and marketing teams, assuming a media-facing position in elevating Siegel+Gale's standing as a digital trailblazer within the branding industry.

My role:  Held the position of Creative Director, with responsibilities spanning visual & verbal storytelling, user experience, and design across all client projects and internal initiatives. Provided thought leadership, taking on speaking engagements, & fostered client partnerships. Pivotal in go-to-market strategies and new business development.

Siegel + Gale

Creative Director

Nickelodeon Online (MTV Networks) holds the distinguished position as the foremost brand and entertainment channel for kids, offering an array of original cartoons, sitcoms, movies, award shows, products, and engaging games.

Successfully recruited, managed, and motivated a team of over 15, which included visual and UX/UI designers, animators, technologists, sound engineers, game designers, producers, and writers.

Oversaw the production and design of hundreds of games & activities, downloaded and enjoyed by millions of fans worldwide.

Collaborated closely with show creators and animators to shape extended narratives of shows, resulting in award-winning multimedia games, videos, advertising, and marketing solutions.

Took charge of the design & development of both free and paid downloadable games, collaborating with external game contractors.

Pioneered new design and production standards for various aspects such as interface development, character animation, interactive design, and sound. These standards significantly contributed to enhancing the creative output of Nickelodeon's productions.

My role:  I held the position of leading creative and design efforts for Nickelodeon Online, including; NickJr.com, Noggin.com and ParentsConnect.com web properties. My responsibilities encompassed directing, motivating, and inspiring both in-house and contracted creative teams to create compelling digital content.