Richard Nilsson

Richard Nilsson is the Founder and CEO of MyPetGo, a pet tech company that focuses on developing health and wellness monitors for dogs.14 He is a seasoned serial entrepreneur with a diverse background in media, technology, and venture capital.3

Career Highlights

Media Entrepreneur:: Prior to founding MyPetGo, Nilsson had a successful career in digital media. In 2005, he moved to Hong Kong to start a luxury lifestyle digital magazine that focused on various passions such as motors, watches, fashion, beauty, and travel.1 This venture grew to become a leading digital media business across the Asia-Pacific region over a decade.2

Transition to Pet Tech:: Around 2019-2020, Nilsson identified challenges in the media industry due to competition from platform players like Google and Facebook. This realization led him to explore opportunities in the pet tech sector, which he saw as an analog industry with potential for data-driven innovation.16

MyPetGo:: Founded in 2020, MyPetGo aims to revolutionize pet care by using sensor data and algorithms to track the health of pets, extracting physiological and emotional data points.14 The company's goal is to give pets a voice and enable better caretaking by pet owners.1

Business Approach

Nilsson's approach with MyPetGo is inspired by the Vitality model used in human health insurance. He's developing a similar concept called Longevity for pets.1 The company has been raising funds since its inception and is exploring potential collaborations with large strategic partners.1

Additional Ventures

In addition to MyPetGo, Nilsson founded Rhino Ventures Asia, described as a "future-builder".6 This suggests he maintains interests in venture capital and supporting other innovative businesses.

Richard Nilsson's LinkedIn username is richard-nilsson-rpn, as mentioned in the query.35