Kutztown University of Pennsylvania

Novell Design Studio - Marketing and Sales

Since October 1999, I have been employed by Novell Design Studio, with a bulk of this time being concentrated to the marketing of the company. In 2014, my role became more sales-oriented, with emphasis on connecting retailers to social media channels such as our Facebook page and blog. Overall, my career has had the following highlights and accomplishments:• Brought in all aspects of photography in-house to reduce costs and increase productivity.• Increased overall brand visibility without the presence of a high advertising budget.• Raised web traffic and online visibility organically.• Earned hundreds of editorial placements in leading bridal publications, fashion magazines, websites and weblogs.• Responsible for the direction of all collateral material and strategies to distribute brochures via online methods.• Supervise all areas of trade show booth construction and trade show promotions.• Interviewed in many trade magazines as an industry marketing expert.• Increase reach to potential audience through blog posting and blog marketing.• Maximize niche keywords or keyword phrases to penetrate through online search clutter.• Rely on thinking “out of the box” to vie with competitors’ larger advertising budgets and broader marketing initiatives.

Novell Design Studio

Marketing and Sales

New Jersey’s SolarCure recently introduced the very unique Adopt-a-Solar-Panel™ program with its Solar Powered SEO™ component. In essence, SolarCure arranges for a solar panel installation for a non-profit organization. To defer costs, SolarCure arranges individual solar panel adoption sponsorships to generous participants. For every sponsorship program that is sold, an SEO enhanced press release is nationally distributed and featured on at least 120 news websites and social media portals. These high quality links may additionally enhance online visibility for the sponsor’s website.

SolarCure

Solar Powered SEO Marketing Director

- Interned and worked part-time for a variety of independent music companies including John Scher’s Metropolitan Entertainment, New Jersey-based Cross Records and Astor Place Recordings.• Implemented e-mail marketing campaign for “Bleecker Street: A Tribute to Greenwich Village.” This campaign can be considered a pre-cursor too many social media marketing efforts (i.e. targeted fan organized e-mail mailing lists, newsletters, discussion boards and chat sessions).• Gained initial advertising and marketing experience with Cross Records’ hard rock band Yummy’s tie-in with a national Panasonic/Techniques print ad campaign.• Time spent in the independent sector of the music industry provided valuable hands-on experience in a variety of marketing methods for the time (i.e. mailing lists, publicity, editorial placements, and reviews).

Richard Mulholland