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    Richard Lim

    Chief Executive at Retail Economics

    Richard Lim, a highly-educated and accomplished professional, has an extensive background in market research and strategy. Lim attended St. Paul's High School and earned a Bachelor's Degree from the University of Manitoba, followed by a Master's Degree from Dalhousie University.

    Lim has held a variety of leadership roles at Ipsos, a global market research and consulting firm. This includes his current position as Vice President of Global Pitch Services - Offline, where he oversees the company's survey and data collection activities. Lim has also served as the Vice President of Global Research for US Marketing and as the General Manager of Global Research Services.

    Lim's early career at Ipsos began as a research intern, eventually leading to roles as a Research Manager in Syndicated and Omnibus Services and as a Senior Research Manager in Global Products and Publications. He has also held various leadership positions within the Global Research Services division, formerly known as GRS and GPP.

    As an expert in market research, Lim's experience has equipped him with skills in survey design, data collection, analysis, and interpretation. These skills have been honed through his leadership roles at Ipsos and his education. Lim's interests include staying up-to-date with the latest developments in the market research industry and continuously improving the quality and effectiveness of research methods.

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    Experience

    Chief Executive at Retail Economics since March 2016
    Advisory Board Member at UEA School of Economics, Head of Retail Insight and Analytics at The British Retail Consortium, Analyst at Citi

    Education

    M.A. in Behavioural Economics from University of East Anglia

    Location

    Greater Winnipeg Metropolitan Area