Richard Lee

Richard Lee is a versatile marketing executive with extensive experience in data-driven marketing and team management. He has operated in both B2B and B2C industries, and his expertise lies in expanding audiences and capturing market share. Lee holds a Harvard Business School Entrepreneurship degree and studied Global Studies at Kedge Business School, IMG Academy, and Penn State University, where he received a Bachelor of Arts, a Bachelor of Applied Science, and a Bachelor of Science in Economics, Business, and French, respectively.

Lee’s notable achievements include co-founding and serving as Chief Marketing Officer of Swoonery and co-founding the Innovation Incubator at Munich Reinsurance America. He also led the Growth team at Honey.Is, served as a Product and Marketing Lead Data Scientist at Pledgemusic, and held various leadership roles at Investaz Securities Inc. and Dailyfx - Market News & Analysis.

Lee’s approach is to build streamlined marketing engines that prioritize lifetime value and attribution modeling, customer lifecycle, and marketing automation integration. To support these engines, he develops robust data analytics and marketing reporting infrastructures. Lee briefly served as Interim Head of Marketing at Puppo, a Mars Petcare-Kinship Venture at Mars. He founded Graybear, an e-commerce and marketing consulting company, and he remains a prolific contributor to marketing thought leadership.