Richard King

Richard King is the CEO and Founder of GTM Alliance, a platform designed to support organizations in their go-to-market strategies. He has a strong background in product marketing and community development, having founded multiple initiatives aimed at enhancing collaboration and innovation across various business functions.

Professional Background

• Current Roles:

  • CEO & Founder, GTM Alliance (February 2022 - Present)
  • Founder & CEO, Product Marketing Alliance (August 2019 - Present)
  • Founder & CEO, The Alliance (January 2021 - Present)

• Previous Experience:

  • VP of Product & Co-founder, Acara (February 2018 - Present)
  • Richard has also held various investor roles and founded several other communities focused on sales enablement, customer success, and product-led growth.123

GTM Alliance Overview

The GTM Alliance aims to provide organizations with essential tools and resources for successful market entry and growth. This includes:

• Comprehensive courses and certifications.
• Templates and frameworks designed for immediate application.
• A community platform for professionals to share insights and strategies.24

Vision and Mission

Richard King's vision for GTM Alliance is to foster alignment across different teams within organizations, such as sales, marketing, and customer success. The mission emphasizes enhancing collaboration to drive innovation and business growth.2

King's leadership style focuses on building community-driven platforms that empower professionals to excel in their respective fields. His work has significantly impacted the landscape of product marketing and go-to-market strategies, making him a prominent figure in this domain.35