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Richard Keech
Former Western Sales Dir. Men's Health Brand- Magazine, Social, Digital.
Professional Background
Richard Keech is a distinguished figure in the publishing and advertising industry, with a wealth of experience spanning over four decades. He began his career in 1978 as the Publisher, Founder, and Owner of various prestigious magazines in Perth, Western Australia, including About Homes Magazine, Western Way, Man About Town Magazine, Girl About Town, and About Town Magazines. These publications catered to diverse audiences, focusing on home and garden, lifestyle, sport, fashion, and health, laying a strong foundation for his career in publishing and media.
From 1982 to 1983, Richard served as the Western Account Director for the East West Network, which produced ten U.S. in-flight magazines. This role enabled him to expand his influence and gain valuable insights into the nuances of magazine publishing on a larger scale. Following this, Richard transitioned to the bustling media landscape of Los Angeles, where he took on the role of Art Director at Penthouse Magazine from 1983 to 1987, working in both Los Angeles and New York. Here, he played a pivotal role in shaping the magazine's visual appeal and enhancing its market presence.
In 1987, Richard became a Founding Partner and Owner of Spin Magazine in New York City. As Associate Publisher and Advertising Director, he contributed significantly to the magazine's rise as an authority in music and pop culture. His knack for identifying emerging trends allowed him to assist in broadening the platform's audience while cultivating strategic partnerships that elevated the brand's reach and impact.
The 1990s marked a shift in Richard's career trajectory as he became the Marketing Director for the American Oceans Campaign, an environmental organization focused on ocean conservation. His passion for environmental advocacy was evident in his commitment to raising awareness about ocean health and sustainability from 1990 to 1992.
In 1992, Richard joined Rodale Inc. as the Western Regional Director for Men's Health Magazine, a role he continues to excel in today. For over 30 years, he has been instrumental in promoting both Men's Health and Women's Health Magazines while also contributing to the success of Best Life Magazine. Under his leadership, these brands have flourished, becoming go-to resources for health, fitness, and lifestyle information, reaching millions of readers across various platforms.
In his current role, Richard specializes in marketing, advertising, and the integration of digital and social strategies within the magazine landscape. He deftly navigates the evolving media environment, creating holistic marketing packages that span events, online engagement, mobile platforms, and magazine advertising, connecting with advertising partners and agencies in Los Angeles.
Education and Achievements
While the specific details of Richard Keech's educational background are not available, his extensive career in publishing and advertising speaks volumes about his dedication, expertise, and lifelong learning in the field. His ability to adapt and thrive in an ever-changing industry showcases his commitment to professional growth and development.
Throughout his career, Richard has garnered recognition for his contributions to the publishing industry, particularly in the realms of marketing and advertising. His strategic approach to integrated marketing has propelled numerous campaigns, engaging audiences and driving results for respected brands.
Richard is also known for his contributions beyond his professional endeavors, having held a position as a Board Member at thinkLA, where he participated in efforts aimed at promoting best practices in advertising and media within the Los Angeles community. His role in this organization aligns with his dedication to cultivating strategic relationships and enhancing the advertising and marketing ecosystem.
Achievements
- Founding multiple magazines: Richard Keech's role in establishing several influential magazines in Perth, Australia, signified his entrepreneurial spirit and dedication to quality content.
- Leadership in major publications: His work with Penthouse and Spin Magazine showcased his ability to craft compelling narratives and visual content, making significant contributions to the identity and success of these publications.
- Long-standing impact at Rodale Inc.: As the Western Regional Director for Men's Health Magazine, Richard has played an integral role in the brand’s evolution and relevance, adapting its messaging to resonate with contemporary audiences while maintaining its core values.
- Marketing Strategy Development: Richard's expertise in creating integrated marketing strategies has allowed him to foster strong partnerships with agencies and advertisers, enhancing the reach of the Men's Health brand and its associated publications.
- Board Membership at thinkLA: His involvement with thinkLA demonstrates his commitment to industry innovation, strategic collaboration, and advocacy for essential practices in media.
In summary, Richard Keech's illustrious career in magazine publishing and marketing is marked by innovation, leadership, and an unwavering commitment to excellence. His ability to navigate the complexities of the media landscape allows him to forge meaningful connections and drive successful initiatives that continue to inspire audiences and influence the advertising industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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