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Richard Jane
Senior marketing & communications strategist and brand lead
Professional Background
Richard Jane is a highly skilled senior marketing communications professional with a wealth of experience in both not-for-profit and corporate brand marketing. With a proven track record in leading marketing and creative teams, Richard excels at either cultivating brands from inception or rejuvenating existing organizations. His expertise lies in developing long-term brand strategies that resonate with audiences, effectively driving growth and change. His strategic approach not only enhances brand visibility but also aligns with organizational goals for sustainable success.
In his most recent role, Richard successfully launched a new brand identity for a not-for-profit organization. This monumental endeavor included the orchestration of a national advertising campaign that exceeded £6 million in outreach. His leadership style is characterized by collaboration and engagement, ensuring that stakeholders at all levels are on board and motivated towards common objectives. Richard’s ability to navigate complex marketing challenges and deliver impactful results has established him as a respected figure in the industry.
Education and Achievements
Richard holds a Professional Diploma in Marketing from the influential London Metropolitan University, where he honed his marketing acumen and gained critical insights into effective strategies. This academic foundation complements his studies in Sociology and Social Policy from Coventry University, which enriches his ability to understand and address diverse audience needs and social dynamics in marketing contexts. Before pursuing these advanced studies, Richard completed his formative education at Devonport High School for Boys, laying the groundwork for his future in marketing communications.
Throughout his career, Richard has made significant contributions to a range of esteemed organizations. As the Head of Marketing and Communications at Starlight Children's Foundation - UK, he played a pivotal role in amplifying the foundation's mission and visibility. Additionally, his tenure as Head Of Brand at Arthritis Research UK marked a vital period of brand evolution, where he was instrumental in redefining the organization's branding approach to reach and engage a broader audience.
Richard's diverse experiences also include serving as the Marketing Manager (Contract) at DWP, where he successfully managed marketing strategies, and as the Marketing & Communications Manager at the Institute of Administrative Management. His previous role as Group Marketing & Communications Manager at the Council for Administration reflects his ability to oversee and integrate marketing functions across multiple divisions, showcasing his versatility and strategic insight.
Notable Contributions
Richard’s commitment to excellence is evident in his notable achievements throughout his career. He effectively rolled out a new national brand identity that resonated with target demographics and stakeholders alike. This initiative not only redefined the organization's presence but also established a strong platform for future marketing endeavors.
Furthermore, his strategic vision culminated in a £6 million+ national advertising campaign, which set a new benchmark in the not-for-profit sector. This campaign not only elevated the brand's profile but also drove engagement and support from the community, fostering a stronger connection between the organization and its stakeholders. Richard's knack for bridging creative ideas with practical execution enhances both organizational growth and brand loyalty.
Achievements
- Successfully launched a new not-for-profit brand identity.
- Delivered a national advertising campaign valued at over £6 million.
- Developed and implemented long-term brand strategies that resulted in significant growth for multiple organizations.
- Collaborated with a variety of stakeholders, ensuring alignment and commitment towards organizational goals.
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