Richard George

Richard George is the Managing Partner and Head of Organic Performance at Wavemaker UK, based in the agency's Manchester office.1 He has been with Wavemaker (formerly MEC) since 2011.1

Professional Background

Career Path:

• Originally trained as a management accountant
• Entered digital marketing in 1998 by setting up .com businesses
• Joined Wavemaker UK in 2011
• Currently serves as Managing Partner and Head of Organic Performance1

Professional Interests: Richard is passionate about digital marketing, particularly the evolving landscape of technology and innovation. He is especially interested in organic search and how it plays a vital role in marketing strategies.1 He is also closely following developments in AI and its impact on digital marketing.1

Inspiration: His career inspiration comes from multiple sources, including:

• His late mentor Bill Weston
• Colleagues at Wavemaker
• His wife, Professor Danielle George, a pioneer in science and engineering1

Current Role: As of January 2023, he is also listed as Global Head of Business Marketing at LSEG (London Stock Exchange Group)2, indicating he may have multiple professional roles.

Richard is known for his thought leadership in digital marketing, particularly around creating human-centric content strategies in the age of AI.3