Richard Fetter

Richard Fetter is a prominent figure in the Butler University Lacy School of Business with a significant impact on the school's development and curriculum. Here are the key details about him:

Professional Background

Richard Fetter, also known as Dick Fetter, is an Associate Professor of Marketing at Butler University's College of Business Administration.2 He has been with Butler University since 1992, serving in this role for over 32 years.2

Contributions to Butler University

Vision and Leadership

Fetter served as the Dean of the College of Business (now Lacy School of Business) at Butler University, starting as interim dean in 1999.1 During his tenure, he was instrumental in shaping the school's vision and implementing innovative programs:

• He conceptualized a curriculum focused on real-life business experience, which he often illustrated using a barbell diagram.1
• Fetter introduced key programs that are now cornerstones of the business school, including:
  • The First Year Business Experience
  • The Real Business Experience for sophomores
  • The Butler Business Consulting Group1

Academic Innovations

Fetter's vision was centered on providing students with more exposure to the business world from their first year of study. He recognized a disconnect between academic teachings and real-world business needs and worked to bridge this gap.1

Recognition

• In 2019, Fetter was awarded the Sagamore of the Wabash, a prestigious honor in the state of Indiana.4

Background and Expertise

Before his academic career, Fetter owned a fertilizer business, which gave him practical insights into the business world.1 His areas of expertise include:

• Marketing strategy
• Organizational leadership3

Current Role

As of the most recent information available, Fetter continues to serve as an Associate Professor of Marketing at Butler University, contributing to the education of business students and the ongoing development of the school's programs.24