Richard Banfield

Richard Banfield is a seasoned executive leader, advisor, author, and entrepreneur with extensive experience in product design, digital transformation, and business leadership. Here are some key details about his career and background:

Professional Experience

Richard Banfield has held several notable positions throughout his career:

• Advisor at Sell Better by JB Sales (2021 - present)3
• Chief Question Asker at Irritating Morning Person (2020 - present)3
• Advisor at Maginative (2021 - present)3

Previously, he founded and led Fresh Tilled Soil, a product design firm that worked with Fortune 500 enterprises and startups. The company was voted Boston's Best Place To Work multiple times and completed over 700 projects before being sold in 2019.1

After selling Fresh Tilled Soil, Banfield joined InVision to lead design transformation for the company's Fortune 500 customers.1

Entrepreneurial Ventures

Banfield has been involved in several entrepreneurial ventures:

• Co-founded Acceleration, a marketing stack integration firm that grew to 250 employees with offices in multiple countries before being sold to WPP1
• Started a small design agency in the late 90s focused on web and digital product design1
• Briefly ran global sales and marketing for a software startup called Win Win Technologies1

Author and Thought Leader

Richard Banfield is a prolific author and thought leader in the product design and leadership space:

• Authored four books, including "Design Sprints," "Design Leadership," "Product Leadership," and "Enterprise Design Sprints"1
• His book "Product Leadership" has sold over 25,000 copies and been published in 16 languages1
• Launched a podcast called "The Dirt"1
• Pioneered the first UX apprenticeship program1

Current Focus

Today, Banfield splits his time between writing, advisory work, and art. He continues to share insights on product design and innovation, emphasizing the importance of maintaining human-centered approaches in digital transformation.24

Richard Banfield's LinkedIn username is richardbanfield, as mentioned in the query.