Richard Adams

Richard Adams is the Senior Vice President and General Manager of Consumer-Initiated Testing at Quest Diagnostics.23 He joined Quest in 2022 in this newly created role.2 Adams has extensive experience in e-commerce, digital marketing, and customer experience.3

Prior to joining Quest Diagnostics, Adams held several leadership positions:

1. General Manager and VP Consumer at Quest Diagnostics (2022 - Present)1
2. Interim SVP Digital and CDO - Vice President Ecommerce and Customer Experience at JCPenney (2020 - January 2022)1
3. VP Global E-Commerce, Omnichannel and Digital Experience at Pandora (2018 - 2020)1
4. Partner at Rainstrat Advisors (2014 - January 2017)1
5. Founder & CEO at RipDigital (January 2004 - January 2007)1

At Quest Diagnostics, Adams is responsible for growing revenue and profitability of the consumer business, overseeing marketing, sales, user experience, product, and technology.1 He has launched breakthrough diagnostic, screening, and genetics tests, including at-home collection, and partnered with leading retailers and tech companies to enable "Testing as a Service".1

Adams is known for his expertise in commercial leadership, e-commerce, omnichannel strategies, and digital business management. He has a track record of driving significant growth in revenue, conversion rates, and customer satisfaction in his previous roles.1