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Rich Bentley
Product Marketing leader
Rich Bentley is the Senior Director of Product Marketing at Contentsquare, a digital experience analytics company.12 He has extensive experience in product marketing, sales enablement, and industry marketing across various technology companies.
Career History
Before joining Contentsquare, Rich held several notable positions:
- VP of Product Marketing and Senior Director of Product Marketing at StormForge, where he focused on Kubernetes resource efficiency and machine learning applications.1
- Senior Director of Product Marketing at Dynatrace.1
- Director of Sales Enablement and Marketing PMO, as well as Director of Product & Industry Marketing at Lexmark International, Inc.1
He has also worked at companies like Matrix42, Compuware, Altiris, Nematron, and EDS in various marketing, sales, and engineering roles.1
Education and Certifications
Rich Bentley's educational background includes:
- Bachelor of Science in Electrical Engineering from Oakland University (1984-1988)1
- Master of Business Administration (MBA) with a focus on Marketing from the University of Michigan (1994-1999)1
- Certification in Machine Learning from Coursera (2017)1
Role at Contentsquare
At Contentsquare, Rich Bentley is involved in various aspects of product marketing:
- He participates in webinars and events, sharing insights on customer experience optimization and digital analytics.23
- Rich contributes to the company's blog, writing about topics such as Core Web Vitals metrics and their impact on business outcomes.56
- He is part of the team that presents Contentsquare's solutions and insights to clients and prospects.4
Expertise and Contributions
Rich Bentley is known for his expertise in:
- Digital experience analytics and monitoring56
- Product marketing strategy and execution
- Aligning product management with sales efforts
- Web performance optimization and its impact on business metrics56
His contributions at Contentsquare include educating audiences on the importance of web performance metrics like Interaction to Next Paint (INP) and their correlation with user behavior, conversion rates, and business outcomes.56
