Rich Abend

Rich Abend is a seasoned professional with extensive experience in the sports, technology, and wellness industries. He served as the Chief Revenue Officer & Head of Risk Products at Players Health from October 2021 to December 2022.1 Players Health is a risk services and insurance platform that protects athletes and sports organizations with a comprehensive risk management platform.1

Career Highlights

Current Roles::

• Strategic Growth Advisor at underdog venture team (since October 2022)
• Revenue/Sales Strategy and Operations Advisor at iSportz (since March 2023)
• Member of the Board at Action for Healthy Kids (since November 2014)

Previous Positions::

• President Athlete Safety at Players Health (August 2021 - December 2022)
• Co-Founder and CEO of Famer (June 2019 - April 2021)
• SVP, Global Partnerships at Tough Mudder Inc (August 2017 - June 2019)
• Co-Founder/CEO of Spotlight Partners, Inc. (May 2015 - June 2018)
• Managing Director at Scout Wellness/Horizon Media (April 2013 - June 2016)
• Various roles at The Active Network (2006 - 2013)

Education

Rich Abend holds a degree in Marketing from the University of Miami, which he attended from 1989 to 1993.1

Expertise and Focus

Rich has deep experience in leading teams, building brands, and driving revenue in the technology, sports, and wellness industries.1 His career has focused on strategic growth, revenue generation, and developing partnerships in these sectors. He has been involved in various startups and has a strong background in sports management, wellness initiatives, and digital platforms.

Currently, Rich is involved with underdog venture team, which is described as a collection of next-generation brand builders. Their mission is to help build and grow brands while changing the face, value proposition, and perspective of the sports, health, media, and lifestyle industries.1

Rich Abend's diverse experience and leadership roles in sports technology, wellness, and risk management make him a notable figure in these industries.