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Ricardo Mollet
Digital marketing professional with over 14 years of experience
Ricardo Mollet is a Loyalty Specialist at PSM - Ayudamos a Fidelizar, where he has been involved in the design, implementation, and management of customer loyalty programs since 1986. His work encompasses various B2C loyalty initiatives, including notable programs like Spanair Plus, Cinesacard, and UciCard Portugal.
In addition to his role at PSM, he has experience in developing strategies that enhance customer retention and engagement through tailored loyalty solutions. His expertise positions him as a key player in the loyalty marketing sector, contributing significantly to the success of the programs he manages.12