Ricardo Kubo

Ricardo Kubo is a senior leader at Salesforce, holding the position of Sr Director, LATAM Experience Design and Business Strategy Leader.2 With a strong background in digital start-ups, client services, and consulting, Kubo brings a broad strategic vision to his role as a trusted advisor for business impact.2

Professional Experience

At Salesforce, Kubo focuses on several key areas:

1. Experience Design: He emphasizes the importance of customer experience, noting that 88% of customers consider their experience with a company to be equally important as the product or service itself.1

2. Business Transformation: Kubo explores how data management and generative AI can elevate customer experiences.1

3. CRM and AI: He is involved in recruiting Business Strategy Architects who can impact businesses through the use of CRM, data, and AI technologies.3

Expertise and Interests

Ricardo Kubo demonstrates expertise and interest in:

• Digital Transformation: He discusses topics such as tackling cyber threats with automation5 and the importance of quick decision-making in today's competitive landscape.6

• Generative AI: Kubo shares insights on how generative AI will impact customer service, particularly in the retail sector.4

• Data Management: He emphasizes the significance of data management in turning analytics into actionable insights.1

With over 10 years of experience in Digital Start-Ups, Ricardo Kubo leverages his expertise to provide strategic vision and trusted advisor capabilities for business impact in his role at Salesforce.