Rhiannon Shah

Rhiannon Shah is a senior communications professional currently working as the Business Communications Lead at WWF-UK (World Wildlife Fund UK).24 In this role, she focuses on engaging businesses in environmental conservation efforts and driving change for nature.

Key Responsibilities and Projects

Save Our Wild Isles Campaign: Rhiannon is leading the outreach to businesses for WWF-UK's Save Our Wild Isles campaign.2 As part of this initiative, she was involved in developing four films targeting the business sector.26

Our Planet Project: Previously, Rhiannon served as the Business Communications Manager for the groundbreaking "Our Planet" project.1 This ambitious environmental film initiative, produced in partnership with Netflix, aimed to mainstream environmental issues and inspire global action.

Professional Background

Before joining WWF-UK, Rhiannon had experience in the advertising industry. She formerly held the position of Creative Director at AdPeople, which was noted as one of Scandinavia's largest advertising agencies.5

Current Focus

As of 2024, Rhiannon is recognized as a key figure in driving business engagement for nature conservation:

• She works at the forefront of encouraging businesses to make changes that benefit the environment.4
• Rhiannon promotes the concept of "#NatureWorkforce," emphasizing that anyone in the workplace can contribute to nature conservation efforts.3

Her work involves communicating complex environmental issues to the business sector and developing strategies to engage companies in sustainability initiatives.