Richard Davis is a highly experienced design strategist, known for his expertise in brand strategy, concept development, and design execution. With a career spanning decades, Richard has built a reputation for crafting exceptional brand experiences that align organizations' goals with the needs of their customers.

As the founder of Lucidity.design, Richard leads a team of talented professionals focused on delivering innovative and culturally relevant work. He understands that great brands are built with intentionality and continuous effort, which is why he combines his strategic thinking with creative design to create captivating brand stories that resonate with audiences.

Before establishing Lucidity.design, Richard held key positions at renowned creative agencies such as Dutwaa Creative Agency+ and Wassp Business Communications and Advertising. In these roles, he served as a strategist, UX/UI designer, developer, and artist. His diverse skill set allowed him to bridge the gap between strategy conception and execution, crafting beautiful and inspired work that achieved remarkable results for his clients.

Richard's passion lies in helping organizations effectively communicate their desired meaning and emotions. He believes that a strong brand should accurately capture the essence of an organization, tell its unique story, and create meaningful connections with its target audience. With a focus on business goals and customer-centric approaches, Richard leverages his expertise in brand strategy, design, and development across various touchpoints to help organizations achieve their objectives.