University of Indonesia

Global Prestasi Senior High School

GO-PAY Senior Marketing Manager at GO-JEK

West Java Province, Indonesia

Building marketing ecosystem for GO-PAY across all channels

GO-JEK

GO-PAY Senior Marketing Manager

On senior level, my current role is focus on:- Develop big picture strategy on owned, paid, earned, and social channels- Giving advice and direction on both long and short term strategic direction to clients- Quality assurance on strategy and execution to meet business and marketing objectives- Manage the team to deliver integrated digital marketing on the highest level- Create in depth digital reports on always-on, campaign, and tactical basisCurrently handling big clients on my current position:- Jenius by BTPN- XL Axiata (social media & campaign)- Yonder Music- Sampoerna University- Sampoerna Academy

XION

Senior Digital Strategist

The role was perfectly described as Brand Advocate, someone with the combined role of advisor, conceptor, and manager. What I currently doing with my position were:- Advise client on what's best and what's not - Discuss directly with the client about the whole strategy to meet certain objectives- Provide insights as the basic thinking of the whole strategy and ideas- Develop strategy for campaign, while maintaining digital assets performance- Collaborate with creative team to build strong ideas with strong foundation- Develop stunning and structured presentation to convince clients with the ideas- Monitor brand performance with various analytic tools to create recommendation- Coordinate creative and social team to build solid strategy & ideasHanding big clients such as:- Garuda Indonesia (Garuda SocialMiles)- XL Axiata (campaign & platform)- Nestle MILO

Digital Strategist

The job was to guide and lead the team of social media and community to meet a certain goal. The detail of the role were:- Coordinate each individual's role on the team based on the specific objective- Manage the coordination of the team with other divisions, such as account and creative- Create guidance and direction to bring social media performance at its best with the team- Monitor social media performance in weekly and monthly basis- Develop the direction for reporting in weekly, monthly, quarterly, and yearly scope- Develop strategy and ideas recommendation to improve social performanceSpecifically handled three clients for this role:- Heinz ABC (ABC Dapur Ibu, Kecap Black Gold, Sambal ABC, and ABC Dapur Peduli)- Garuda Indonesia (Garuda SocialMiles)- NIVEA & NIVEA MEN

Social and Community Management Lead

Community Manager role was basically controlling the brand's entire social assets, such as:- Develop social media content strategy based on the key learning of social performance- Develop creative social media content that ensure engagement- Develop creative social media activation/campaign ideas that are suitable for brand's need - Manage influencer's (KOL and buzzers) to meet specific objectives on social media campaignsClients that were handled during this role were:- FIFGROUP (FIFASTRA & SPEKTRA) - PT Bukit Asam Tbk.- Heinz ABC (ABC Dapur Ibu, Kecap Black Gold, Sambal ABC, and ABC Dapur Peduli)- Garuda Indonesia (Garuda SocialMiles)- Quaker Indonesia

Community Manager

Started to learn the basic of digital advertising by heavily taking a part in discussion, ideation, and creation of creative strategy and execution. The intern role was mainly to create content and manage the schedule to bring engagement on social media channels for several brands, such as:- FIFGROUP (FIFASTRA & SPEKTRA) - PT Bukit Asam Tbk.- Outback Steakhouse- Heinz ABC (ABC Dapur Ibu)

Reza Putranta