Reyna Mastrosimone

Creative Executive, Experiential Marketing and Events, Content Strategy, AR/VR Strategy

Reyna Mastrosimone is an accomplished executive producer with extensive experience in the media, entertainment, culinary, and lifestyle industries.1 Her career spans over three decades, during which she has established herself as a creative innovator and expert in content production, particularly for digital platforms.1

Career Highlights

Early Career:: Mastrosimone began her career at MTV, working in domestic and international marketing and event production.1 She was also involved in the launch of IAM.com, an innovative internet-based entertainment networking site.1

International Experience:: In the early 2000s, Mastrosimone served as Head of Talent for Emma Entertainment, promoting groundbreaking performances by artists like Whitney Houston, the Backstreet Boys, and the Rolling Stones in Beijing and Shanghai.1

Jane Street Productions:: In 2005, Mastrosimone founded Jane Street Productions, a full-service multimedia entertainment company.1 The company has worked with high-profile clients such as ESPN, Tom Petty and the Heartbreakers, Cirque du Soleil, and NFL/Monday Night Football.1

Recent Endeavors

Digital Content Production:: Mastrosimone has focused on producing original content for digital distribution, securing partnerships with major digital platforms.1 She has developed creative concepts, secured financing, and produced award-winning content for platforms like Vice, Hulu, Dailymotion, and Microsoft.1

Culinary and Lifestyle Projects:: She has been at the forefront of producing food, music, art & culture, and thought festivals.1 Notably, Mastrosimone was the production partner of celebrity chef Mario Batali, producing content for celebrity chefs and other food and lifestyle programming.1

Current Roles::

Executive Producer for SpaceVIP's immersive dining experiences2
Business Development Strategist at Arcturus2
Founder of Jane Street Productions4

Mastrosimone's LinkedIn profile (username: reyna-mastrosimone-2467091) highlights her role in founding and executive producing a food and music festival celebrating Jamaican culture at Goldeneye, in association with Chris Blackwell.3