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Reyda Taylor
Research-Evaluation-Strategy
Reyda Taylor is an accomplished applied anthropologist based in Austin, TX, with a focus on qualitative and mixed-method research approaches.
With a strong passion for equitable and systems-lens research methodologies, Reyda specializes in conducting research and evaluation at the intersection of social justice and design.
Reyda Taylor excels in building and scaling collaborative research and data initiatives, leveraging over a decade of experience as a professional researcher and evaluator.
Having studied Anthropology at the University of Florida for her PhD and Psychology at Ouachita Baptist University for her BA, Reyda's educational background supports her expertise in research methodologies.
Throughout her career, Reyda Taylor has held various key roles including Senior Consultant at Mission Capital, Founder at PKE Insights, Lecturer at Texas State University, Co-Founder & Executive Director at Capacity Catalyst, and positions at projekt202, Progress UX, Shore Research, Inc, and Girl Scouts of Citrus Council.
Reyda Taylor's skill set includes proficiency in ethnography, focus groups, in-depth interviewing, surveys, diary studies, case studies, card sorting techniques, and participatory design, which she has applied to program evaluation, usability testing, user experience research, and strategic planning in both in-person and remote settings.
Her diverse toolkit allows Reyda to approach problems from multiple perspectives and think innovatively about research and strategy, making her a valuable asset in the field of applied anthropology.