Rex Pham

Rex Pham

Rex Pham is a marketing leader and brand builder currently serving as the Director of CRM, Engagement & Loyalty Marketing at DraftKings Inc. in Los Angeles, California.2 Some key facts about him:

• He has over 10 years of experience in marketing, with roles at companies like Showtime Networks, Time Inc., and Jackpocket prior to DraftKings2
• At Jackpocket, he defined and owned the comprehensive CRM and lifecycle marketing strategy, helping grow average monthly active users and sales by 150% and 100% respectively2
• He oversees multi-channel campaign planning using Braze for email, push, SMS, and in-app messaging, deploying over 20 million recurring, triggered and dynamic touchpoints per week2
• Rex built a rigorous ongoing test roadmap to continually optimize performance, including tests on creative design, content, contact frequency, and channel mix2
• He analyzed customer behavior, preferences, and purchase patterns to identify key segments, developed targeted offers and messaging to maintain a 70% month-over-month retention rate2
• Rex launched an in-app Giveaway feature and strategized the marketing plan to drive adoption while leveraging Giveaways as a promotional tool to increase average user spend2

In addition to his marketing expertise, Rex holds an MBA from New York University's Stern School of Business.2 His LinkedIn username is rexpham.12