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    Rex Pham

    Marketing Consultant and Strategic Advisor

    Rex Pham

    Rex Pham is a marketing leader and brand builder currently serving as the Director of CRM, Engagement & Loyalty Marketing at DraftKings Inc. in Los Angeles, California.2 Some key facts about him:

    • He has over 10 years of experience in marketing, with roles at companies like Showtime Networks, Time Inc., and Jackpocket prior to DraftKings2
    • At Jackpocket, he defined and owned the comprehensive CRM and lifecycle marketing strategy, helping grow average monthly active users and sales by 150% and 100% respectively2
    • He oversees multi-channel campaign planning using Braze for email, push, SMS, and in-app messaging, deploying over 20 million recurring, triggered and dynamic touchpoints per week2
    • Rex built a rigorous ongoing test roadmap to continually optimize performance, including tests on creative design, content, contact frequency, and channel mix2
    • He analyzed customer behavior, preferences, and purchase patterns to identify key segments, developed targeted offers and messaging to maintain a 70% month-over-month retention rate2
    • Rex launched an in-app Giveaway feature and strategized the marketing plan to drive adoption while leveraging Giveaways as a promotional tool to increase average user spend2

    In addition to his marketing expertise, Rex holds an MBA from New York University's Stern School of Business.2 His LinkedIn username is rexpham.12

    Related Questions

    What are Rex Pham's key achievements at DraftKings Inc?
    How did Rex Pham's role at Jackpocket impact user engagement and sales?
    What strategies did Rex Pham use to optimize performance at Showtime Networks Inc?
    What was Rex Pham's role at PwC, and how did it differ from his role at DraftKings Inc?
    What specific marketing initiatives did Rex Pham lead at Time Inc?
    Rex Pham
    Rex Pham, photo 1
    Rex Pham, photo 2
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    Experience

    Marketing Consultant/Strategic Advisor (Freelance), January 2020 - Present
    Director, CRM, Engagement & Loyalty Marketing at Jackpocket, April 2021 - Present, Marketing Director at Starry, Inc., May 2018 - April 2021, Marketing Manager at Uber, September 2016 - May 2018

    Education

    New York University - Leonard N. Stern School of Business, Master of Business Administration (MBA), Marketing, Entrepreneurship & Innovation, 2012 - 2014, University of California, Davis, B.S, Managerial Economics, 2003 - 2007

    Location

    Los Angeles, California, United States